40 Ways to Paint Your Face for Halloween

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. The best thing about Halloween face paint is that it can function as a costume on its own, or you can pair it with different clothes, wigs, and accessories to put together a stellar […]

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One Year Into COVID-19 Pandemic, Here’s Where Beauty Company Sales Stand

Beauty companies have started reporting sales for the period ended June 30, one year after the COVID-19 pandemic and retail closures caused sharp decreases for many. For most beauty businesses, sales have improved significantly over 2020 — and for some, they’ve also jumped beyond 2019 levels. Here is a breakdown of beauty earnings so far for the latest quarter.  Beiersdorf AG  […]

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Isaac Boots on Mind-Body Fitness With Purpose

Fitness can have a purpose other than toning one’s body, says Isaac Boots. The celebrity trainer/choreographer took his Torch’d workouts from the studio to social media last year, during COVID-19-related lockdowns across the U.S. At the suggestion of a friend, Boots began offering free, daily workouts on his Instagram. His first video amassed no less than 100 views, most of […]

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Inside the Minds of Millennial Parents, Including Karolína Kurková

“I want them to have a sense that self care is self love,” 37-year-old model Karolína Kurková said of her three children, LunaGrace, Noah and Tobin. “That’s important.” During the coronavirus pandemic, while home in Miami, she and husband Archie Drury made sure to include their kids while practicing their everyday wellness routine. “We were spending 24/7 together,” she continued. […]

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How Walmart Is Reinventing Its Beauty Model

What a difference 12 months makes. Next week marks one year since Musab Balbale took the reins as vice president of beauty at Walmart. His mandate: to reinvent beauty at the world’s largest retailer best known for its focus on quality, value and accessibility rather than an innovative approach to the category. And despite the challenges of achieving that during […]

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TikTok Won't Shut Up About This Stamp That Instantly Shapes Eyebrows

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. It feels like almost every day there's a new makeup product or technique that TikTok users swear we should obsess over. The E.L.F. Cosmetics Bite-Size Eye Shadow Palettes were all the rage in January […]

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Sephora and Zalando Partner to Sell Prestige Beauty

PARIS — Sephora and Zalando have signed a long-term strategic partnership to create a prestige beauty experience online, starting in Germany in the fourth quarter of this year. “Since we opened our first store just over 50 years ago, Sephora has been a disruptor in the industry with an eye on growing the prestige beauty market and on serving the […]

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Form Melds With Fragrance in Scented Sculptures

PARIS – What happens when sculptures and fragrances mix? Fascinating, newfangled four-dimensional creations. That’s a main takeaway from “Profile By,” an exhibition on display at Phillips in Paris until June 25. There, six artists were paired with six perfumers from IFF to conceive works of art, which have been made in limited editions of up to 50. (Prices are on-demand.) […]

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