EXCLUSIVE: Sex Tech Company Lora DiCarlo Launches on Republic

Lora DiCarlo wants everyone to be able to invest in sexual wellness. Today, the sex technology company launches on Republic, an equity crowdfunding platform. Similar to Kickstarter, Republic allows users to invest a minimum of $100 in start-ups in exchange for equity and other benefits that vary depending on the level of investment. “The sexual wellness industry is highly lucrative,” […]

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Patrick Ta No Longer Cares If He's Relevant

Before Patrick Ta became celebrities' go-to makeup artist and founder of his namesake beauty brand, Ta lived several other lives in the beauty industry, though: At 18, he owned a tanning salon. After it went bankrupt, Ta pursued makeup by working at a MAC counter in Arizona. For 30 on 30, our ongoing series exploring what it's like to turn […]

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Nine-Year-Old Harper Beckham Did Her Mom's Latest Eye Makeup Look

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. There's nothing like mother-daughter bonding, especially when your mother is a former pop star and current beauty brand owner by the name of Victoria Beckham. In a recent Instagram video, her daughter, nine-year-old Harper […]

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L’Oréal Makes Minority Investment in Gjosa

PARIS – L’Oréal has taken a minority stake in the Swiss environmental tech start-up Gjosa, which develops water-saving solutions. Terms of the deal were not disclosed, but the world’s largest beauty company said that it had made the investment through its corporate venture capital fund, called Business Opportunities for L’Oréal Development. L’Oréal and Gjosa, which is based in Bienne, Switzerland, […]

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How Camila Coelho Keeps Content ‘Authentic’

As brands refocus their social media strategies around authenticity, influencer and brand founder Camila Coelho has nailed the friendly content marketing approach.  At Beauty Inc’s Digital Forum, Coelho discussed her checklist for creating resonant videos and pictures. One of the litmus tests of quality content is an educational component. “When content teaches me something, it’s amazing content and that’s something […]

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Angelina Jolie, Guerlain and UNESCO Unveil Women for Bees Program

BUSY BEES: In time for International Women’s Day on Monday, Guerlain is unveiling a program, created with UNESCO and fronted by Angelina Jolie, to empower women by caring for bees – an endangered species. The entrepreneurship program, Women for Bees, will start on June 21 and last for 30 days at the French Observatory of Apidology in France’s Provence region. […]

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Shea Couleé Shares Exactly How She Becomes Shea Couleé

This year is Allure's 30th Anniversary, and we're celebrating by looking back at iconic moments in beauty from the past three decades. You can read more articles like this one here. Every single thing we know about makeup today we owe to the art of drag. For decades, the makeup artistry vanguard toiled away on the fringes of the mainstream, […]

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Revieve’s Top-Searched Skin Concerns, Ranked

As consumers increasingly rely on the internet to help solve their skin care concerns, artificial intelligence providers stand to gain a plethora of consumer insights. Revieve, an artificial intelligence company that offers selfie- and questionnaire-based skin care diagnostics to the consumers of over 100 brand and retailers, has noticed a serious uptick in adoption, and therefore, of what consumers are […]

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Fashion Week’s Upcoming Faces

There’s more than meets the eye with the season’s upcoming crop of models. As the industry moves away from un-inclusive approaches to casting, the new season of shows has made room for multifaceted talents. Society Management’s Benzo Perryman, for example, doubles as a photographer; and Wilhelmina Models’ Ana Jorge recently put presentations for Off-White and Valentino Couture under her belt. […]

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Bevel Enters Walmart, Adds Products to Hair and Grooming

Bevel is heading to Walmart this month with three new hair products to start the year. This February, the men’s hair and grooming brand will be available at 2,000 Walmart locations in the U.S. and online, expanding its retail reach that already includes Target, CVS, Sally Beauty and Amazon. The new products, a curl crème and two-in-one pomade for waves […]

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