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Nikkie Tutorials is pretty much the Queen of glam makeup; it's no wonder that she's amassed over 13 million followers on YouTube alone. Many people were first introduced to Nikkie in 2015 when her Power of Makeup video went viral. In it, Nikkie applies makeup products to half of her face to show how makeup can transform the face and […]
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Hailey Bieber always lets us in on her best beauty secrets on her YouTube channel. It's there that she once revealed her go-to flatiron technique for those signature beach waves, plus the drugstore ointment she never goes to bed without applying all over. Most recently on the 'Tube, Bieber revealed her biggest beauty secret yet: the rough launch date of […]
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Back in October, I got a very mysterious email about a top-secret celebrity beauty brand launch — no names, no product information, no photos, and no launch date. The few sentences within simply alerted me that the anonymous brand was on its way and that I could sign up to receive samples. I took the bait and sent my mailing […]
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It's officially spooky season, and no one does Halloween quite like the Kardashians. Whether it's Kylie's sultry take on Ariel, Kourtney mimicking Ariana Grande, or Kim going viral as Carole Baskin from Tiger King, the world's most famous family pull out all the stops when it comes to dressing up. This year, Kendall Jenner took the corpse bride look to […]
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When you think of glamorous 1980s movie characters that have earned beauty-icon status, you may think of Lisa from Weird Science, Elvira Hancock from Scarface, or any of the Witches of Eastwick. Freddy Krueger from A Nightmare on Elm Street? Not so much. But leave it to Kylie Jenner to see the horror villain through fresh, fully lined eyes. On […]
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Fans of an ultra-long nail will be familiar with the devastating feeling when one breaks. One of life's great levelers, it's no different for celebrities – as Billie Eilish knows too well. The singer shared an Instagram Story revealing the lamentable state of her painstakingly cultivated mani: a single, ragged-edged nail visible amidst an otherwise pristine set of nude squovals. […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. The best thing about Halloween face paint is that it can function as a costume on its own, or you can pair it with different clothes, wigs, and accessories to put together a stellar […]
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Beauty companies have started reporting sales for the period ended June 30, one year after the COVID-19 pandemic and retail closures caused sharp decreases for many. For most beauty businesses, sales have improved significantly over 2020 — and for some, they’ve also jumped beyond 2019 levels. Here is a breakdown of beauty earnings so far for the latest quarter. Beiersdorf AG […]
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Fitness can have a purpose other than toning one’s body, says Isaac Boots. The celebrity trainer/choreographer took his Torch’d workouts from the studio to social media last year, during COVID-19-related lockdowns across the U.S. At the suggestion of a friend, Boots began offering free, daily workouts on his Instagram. His first video amassed no less than 100 views, most of […]
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True Beauty Ventures — the early stage investment fund of Rich Gersten and Cristina Nuñez — has closed a fund with more than $42 million. The fund came in above Gersten and Nunez’s original $30 million target, and will make $1 million to $5 million investments in pre-launch and smaller beauty and wellness companies. So far, the fund has invested […]
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